We live in a world where traditional forms of marketing (billboards, sponsorships, in-store displays, phone calls, direct mail) has become less effective than it was in the past.  And if you think that the new world of marketing is now email, web pop-ups and banner ads, you’re about 3 years too late for that. Those forms are nearly dead too.

So what are the most effective ways to raise brand awareness, and get your message through the clutter? Facebook, YouTube, Blogs, SecondLife, and Podcasts are just some of the new ways. But you just can’t approach the new marketing channels with the old ways of doing things. Some of these require a fundamental shift in your marketing approach, but if done right you can build a legion of loyal fans for your company and its products.

Not Another Marketing Weblog (NAMW) intends to provide tips and insights for these new and growing digital marketing trends.